政策及指引

任务

University of Idaho Office of 商标及许可 supports the University of Idaho (U of I) community by promoting the brand, protecting the marks and managing the licensing of U of I branded products.

概述

The purpose of this policy is to provide information and guidelines regarding the use of U of I trademarks.

U of I's 商标及许可 program was established as a foundation for promoting and protecting the use of U of I trademarks. 商标(或标记)是任何标识, 象征, 昵称, 信(s), 词, 口号, or derivative that can be associated with an organization, 公司, manufacturer or institution and can be distinguished from those of other entities or competitors. The U of I owns and controls its name(s) and other marks, 标志, 标志, 密封, 设计和符号(下文), “trademarks”) that are associated with the institution.

伊利诺伊大学的商标包括, 但不限于, “爱达荷州”,“汪达尔人,”“365滚球官网,“爱达荷汪达尔人。,” the initials U of I and 标志 such as the block “I” Vandal, 汪达尔人的文字标记, Joe Vandal and the official U of I 密封. This policy applies to all U of I marks. 商标及许可 oversees only those associated with university branding and does not include those marks managed through the Office of Technology Transfer.

除了上面列出的标记, any indicia adopted hereafter and used or approved for use by U of I shall be subject to the policies and procedures of Trademark & 许可. Any derivations of the U of I marks which would cause consumers to erroneously believe that the product originated from or was sponsored or authorized by U of I (“an implied endorsement”) shall also be covered by 商标及许可 policies and procedures.

除了商标, licensing policies extend to the commercial use of university-owned copyrighted materials connected with the university's brand, 包括大学图片, the U of I fight song and recordings of music performed by the Vandal Marching Band.

In order to comply with and assure protection under federal, 国家和国际商标法, the U of I is required to monitor and control all uses of its trademarks. Unauthorized use of U of I trademarks is subject to civil and criminal penalties. U of I reserves the right to take appropriate action when confronted with unauthorized use of its trademarks. Such actions may include seeking: temporary or permanent injunctions against the trademark infringement, 不公平竞争, 伪造原产地名称, or false advertising; seizure of the goods; destruction of the infringing articles; monetary awards for actual and/or enhanced damages and other legal remedies.

U of I must control and monitor the use of its trademarks or risk losing its rights to them as unique U of I identifiers. U of I has a compelling interest in controlling the use of its trademarks for other reasons as well. These include, 但不限于 the following:

• Protecting the U of I name and ensuring that its use is compatible with U of I's brand.
• Assuring that all products or services that bear U of I trademarks are of high quality and are used only in connection with products and services with which U of I has chosen to be identified;
• Preventing misleading or inaccurate representations of U of I's relationship to other entities or activities, and preventing others from taking advantage of the goodwill U of I has developed and which is 象征ized by its trademarks; and
• Assuring that the products and services bearing U of I's trademarks protect the integrity and reputation of the institution, maintain and build upon the goodwill of the institution and promote support for and increase awareness of the institution, 它的使命和目标.

The use of U of I's trademarks extends through all facets of U of I. Therefore, 商标及授权 is overseen by University Communications & 市场营销 (UCM), a unit that maintains a university-wide perspective. 商标及许可 is housed within UCM and reports directly to the Executive Director of UCM. U of I has contracted with the 书院特许经营公司 to enhance U of I's trademark licensing and promotion efforts. The CLC Consortium consists of more than 300 universities, bowl games and conferences.